Project Description

Demand reduction–Expand outreach to Chinese travelers

On December 31, 2017, China implemented a ban on commercial trade in ivory and shut down
the last of its ivory carving factories and shops, ending the country’s domestic commercial trade.
Building upon the already successful campaign to end demand for ivory in China, this project
focuses on demand reduction for Chinese travelers moving throughout Asia. With recent survey
findings showing that Chinese tourists visiting neighboring countries still have a significant
interest in buying ivory, this project plans to ramp up communications with a new partnership
with the Ministry of Tourism. A targeted consumer awareness campaign will change attitudes
and build public support for domestic ivory trade bans in major ivory markets. The overall goal
is to significantly reduce the demand for ivory and end the illegal ivory trade in major ivory
markets resulting in a decrease in elephant poaching.

This project is supported in part by The Berry Family Trust.