Relevancy of African and Asian Elephants in Zoological Facilities

Conservation education is a significant component for zoological facilities. Historically, one metric used as an indicator of conservation education impact has been number of visitors. This project examined the overall influence and relevant factors that lead to conservation intent with respect to African and Asian elephants post viewing. This study gave better understanding of how experiences with elephants in human care can change visitor interest in changing their consumer behavior.

IEF #EX1027

Project Years: 2017

Project Partners:
Chicago Zoological Society